We always want our things to look “pretty” and we are attracted to breautiful- good- looking things. However, pretty does not always mean effective and user friendly.
How many times have you come across a super cool website that seems to take forever to load? I don’t know about you, but fo me, that is extremely frustrating! Having those kind of issues makes people leave before they can even get your message across. That’s when a good practical design wins over a super elaborated but slow one.
Wait a second. What does all this mean? Well… it basically means that the user enjoys the platform, it is easy for them to navigate it, they find everything they are looking for immediately, it loads fast and they even like the “look and feel” of it. That would be the perfect user experience, the one we should aim for.
First you need to think of you message: go to the basics. From your target audience to the imagery that you will be using to communicate it, then tinnk about the platforms/channels you’ll be using to share your message. You also have to know where your users will be looking at your content. Is it through their mobile phones? Tablet? Computer?
Once you have it all set up you can go on with the frosting. These previous steps do not guarantee that your design will be perfect, but you got the first things covered!
I suggest that when you think your new “baby2 (that’s how I love calling my designs) is ready to see the world, that you show it to friends and family. They will be your best judges. If they don’t get the message you where trying to share, then you know you have to do some changes.
Accept criticism! Sometimes we get so into our designs and love it so much that we forget that others are supposed to understand it. Don’t go to abstract (unless that’s your goal) don’t be to basic either, be yourself and try to express that through your designs. Always listen to your clients, in the end, they are the ones that “know what they want”. Make it simple, make it clear, and make it user friendly.
Thank you so much for reading!
Xime
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